Cocktails x Conversations with PureWow and Beauty’s Changemakers


Rooted, Raw & Real
Discussions With

Jenny Jin of PureWow
Amanda E. Johnson of Mented Cosmetics
Liah Yoo of KraveBeauty
Stephanie Flor of Around the World Beauty


Time & Place
Monday, October 15th, 2018
6:30 PM

PureWow Offices
10 Hudson Yards, 24th Floor, New York, NY 10001



About the Event
In partnership with PureWow, MoxxieMade and PureWow’s Senior Beauty Editor, Jenny Jin, will discuss the individual journeys of the beauty industry’s top changemakers and champions of diversity with Amanda E. Johnson - Co-Founder at Mented Cosmetics, Liah Yoo - Founder of KraveBeauty, and Stephanie Flor - Makeup Artist and Founder of Around The World Beauty.

We will be discussing diversity within the beauty industry and how their paths led them to where they are now, challenges they’ve seen and experienced, and the real story behind their accomplishments - celebrating the good parts but also finding the wisdom in their challenges. These women are making the beauty industry a more inclusive place for all of us!

You will love this if you want - 
• Get inspired and encouraged by the journey of the beauty industry’s top changemakers
• Mingle with the MoxxieMade community
• Gain a little knowledge and hear some real talk on the beauty industry and entrepreneurship


Tickets $15

Unlimited wine, delicious nibbles, and giveaways


Big thanks to our partners

Partner Logos_Oct_new.png

About our Wise Women Speakers

Jenny Jin

Jenny is refreshingly real, especially when this isn’t the norm in the beauty space. It takes courage to allow yourself to fully be seen. Jenny Jin is a New Orleans native living in New York. After a brief career in nonprofit and finance, Jenny decided that writing about beauty would be way more fun. She came to her current role, Senior Beauty Editor of PureWow, after serving as the Associate Beauty Editor of Real Simple. As an expert in the industry, she will be moderating our discussion at the event.

Visit her website

Amanda E. Johnson

Co-founder & COO of Mented Cosmetics, a digitally native beauty brand targeting women of color. Launched in January 2017, Mented has turned the traditional beauty model on its head by placing women of color at the forefront. The company has been featured in several publications including Essence, Allure, Vogue and Forbes as shepherding a real change in beauty diversity. Along with her cofounder, Amanda became the 15th African American women ever to raise $1 million in funding while on average, black women only raise $36,000 in venture capital.

→ Visit her website

Liah Yoo

Beauty influencer turned entrepreneur, Liah founded skincare brand KraveBeauty to help people press reset on their skincare routine. She is known for sharing skincare tips with the knowledge and experience she gained while working at Korea's largest beauty company, AmorePacific. She has an international social media reach of over 700,000 followers and built her credibility by helping hundreds of other women who have tried literally every other conventional regime to clearer and healthier skin by sharing her unconventional acne-fighting tips based on her own skincare journey.

→ Visit her website

Stephanie Flor

Celebrity makeup artist and founder of Around the World Beauty. Stephanie regularly works with industry leaders ranging from musicians to television personalities - including Mariah Carey, Eve, Sting, and Kathy Griffin. With her love of travel, she founded All Around the World Beauty - a site dedicated to exploring beauty rituals practiced by women of various cultures across the globe. She’s traveled to over 30 countries exploring the deeper meaning of beauty and combining her passion for makeup, hair, and culture. Her highlights have been traveling to  the tip of India, where she took part in the Ayurvedic way of living, and the depths of Central and South America, climbing the pyramids and Machu Picchu to get closer to the sun. Her global beauty tips have been featured in Marie Claire, Glamour Magazine and currently "Sacred Beauty,” a regular beauty and travel series on

→ Visit her website