Founder of the Rose-Colored Roundup
Lisa Feierman has created an amazing, uplifting community with Rose Colored Roundup. She is helping women see and understand through a different lens - a positive, real, authentic, rosey lense of hope and strength.
By day, Lisa is a journalist, editor, and digital media strategist. She is the creator and curator of Rose-Colored Roundup, a weekly email good-newsletter that serves as an uplifting antidote to the current political environment and news cycle. Rose-Colored Roundup achieved its first 1,000 subscribers in less than 10 days, has been met with gratitude from subscribers in 27+ countries, enjoys industry-crushing open rates, and has raised hundreds of dollars for charity. She is currently an Editor at Apple News and previously worked at MSNBC, where she earned a national News Emmy nomination, and at NBCUniversal.
What was your inspiration behind Rose-Colored Roundup?
I'm always immersed in the headlines — it's my job as a news editor both in my day job and with Rose-Colored Roundup. But even I, a news junkie and natural optimist, found myself feeling totally burnt out by today's political climate and news environment, and craving a mental break. I decided I needed to find a productive way to periodically unplug from the seemingly nonstop breaking news alerts—without sacrificing being informed and engaged. That's when Rose-Colored Roundup was born. My goal is to help our readers take a few minutes every week to focus on the good things happening around the world that are too often overshadowed by the negativity, and to remind them that their efforts to do good and foster community are not futile.
What do you think is the biggest barrier people have to looking at life on the bright side?
While I like to consider myself an optimist, I haven't always been—and it's sometimes still a work in progress. One of my barriers to having a positive perspective is my tendency to exaggerate the difficulty of my challenges. If I'm not careful, I can find myself treating a manageable obstacle like a massive catastrophe. I think this something a lot of folks can relate to.
When I get overwhelmed or despaired by a looming deadline, a difficult project, or a stressful interpersonal conflict, my mom always tells me to "break it down into little pieces." Identifying one manageable step to take at a time, instead of worrying about the big picture all at once, can do wonders with regard to looking on the bright side!
What are you most proud of from the community you have created with Rose-Colored Roundup?
While I am so moved by the positive feedback and personal testimonies from readers about how the newsletter has inspired them, I'm perhaps even more proud of the tangible good that this community of "rose buds" has been able to do for the world. Since Rose-Colored was launched in August of 2017, it has not only #SpreadTheRosiness to inboxes in more than 27 countries, but it has also raised at least $700 for charitable causes we've simply decided to highlight, including relief funds for Hurricane Harvey and the California wildfires, the Malala Fund, the ACLU, and the Nature Conservancy. I once read a study that found people are far more likely to take action to better their community when they read positive, solutions-oriented journalism than when they read negative stories, and Rose-Colored Roundup is living proof of that!